How Real Case Studies Show Core Web Vitals Can Boost Your Site?

Google

The first case study we have is of Google. For this case study, they analyzed 11 million mobile ads' landing pages in 213 countries. Here is what they found out:

• Users who experience negative mobile site performance are 62% less likely to make future purchases
• 70% of users research products on mobile devices, expecting quick responses
• 52% of users avoid hard-to-use apps
• 60% of people prefer doing business with companies that have mobile-friendly sites

It shows mobile load times lead to better user engagement, and mobile user engagement is essential for retaining customers and increasing conversions.

eBay

The next case study we are going to discuss is about eBay. They started a huge program focused on improving the content above the fold. They focused on matrices like time to the first byte specifically for content displayed above the fold. Their website performance optimization resulted in the following:

• Decrease page load time by 100 milliseconds
• 0.5% increase in ‘Add to Cart’ actions
• 12% faster page load time

Faster load times and optimized content layout above the fold can improve your conversion rates directly.

Renault

Renault is a reputable French automobile brand. They focused on improving core web vitals metrics, especially LCP, to increase conversions. The company reduced its LCP by one second after certain changes. Here is what they achieved:

• 14% reduction in bounce rate
• 13% increase in conversion rate

Improving LCP by even a second can greatly impact your business.

redBus

redBus is an Indian online bus ticketing platform. Its focus is on making its site more responsive by improving Interaction with Next Paint (INP) By reducing INP by an average of 250 milliseconds, redBus saw:

• 7% increase in sales

Faster INP improves user satisfaction and sales. It shows how even small timing reductions can increase your revenue massively.

Vodafone

Vodafone is a leading telecom company. After the core web vitals assessment, they noticed that their website’s largest contentful paint score was very poor. They focused on increasing it for a better user experience. They improved their LCP score by 31% after certain changes. Here is what they got after they achieved after this:

• 8% increase in sales
• 10% increase in organic search traffic
• 2% reduction in bounce rate
• 5% increase in conversion rates

Vodafone improvements in web core vitals improved user experience and boosted sales, traffic and conversions. So, even small LCP improvements can boost your business.

Tokopedia

The next case study we have about core web vitals is of Tokopedia. It is a popular Indonesian e-commerce platform. In this case study, the company focused on reducing LCP. They optimized images, focused on preloading LCP elements, and performed server-side rendering to improve page load speed. After certain changes, they reduced their LCP by 55%. They noticed:

• 23% increase in average session duration after these changes

Faster LCP increases session duration. It shows how important a good LCP score is for user experience.

Yelp

Yelp is a reputable and trusted review website/app for businesses. It is an American company based in San Francisco. They made certain changes to provide the advertisers with a better experience on the platform. These features increase their load time from 3 to 6 seconds.

After that, their development team started improving first contentful paint (FCP) to reduce initial load times and enhance user engagement. By optimizing scripts and reducing FCP, Yelp achieved:

• 15% increase in conversions

Yelp’s improvements show that providing a good user experience in every aspect is essential. It also proved how FCP can improve conversion rates as a core web vitals metric.

Carpe

Carpe is a direct-to-consumer brand. It collaborated with Shopify to improve CWV scores. This collaboration resulted in

• 5% increase in conversion rate
• 10% increase in traffic, leading to a 15% increase in revenue

Carpe's case shows how core web vitals optimization can increase traffic and revenue. It also shows how important technical SEO improvements are for any online business.

The Economic Times

The Economic Times is one of India’s leading news websites. It optimized its CWV by focusing on LCP, CLS, and bounce rates. Their efforts resulted in:

• 80% improvement in LCP
• 250% enhancement in CLS
• 43% reduction in bounce rate

These improvements prove the impact of CWV on user retention. It also shows how important it is for content-heavy sites to work on such features that users constantly visit to read or learn. You can also analyze and optimize these metrics for your website with the help of a core web vitals analysis tool like reshepe

Swappie

Swappie is a startup specializing in refurbished phones. They did a core web vitals test. The results of this test were very poor for mobile devices. Then they started improving it, and the following were the results

• 55% in LCP
• 91% in CLS
• 90% in FID
• 42% increase in mobile revenue

Mobile optimization is very essential for all websites. A fast and stable mobile user experience can help you with revenue growth.

Trendyol

Trendyol is a Turkey-based e-commerce platform. They worked on improving Interaction to Next Paint (INP) to improve user experience. By reducing INP by 50% they achieved

• 1% uplift in click-through rates

This shows how a fast INP can directly boost CTR, especially for e-commerce sites where quick interactions are crucial. It can make your site more responsive and engaging.

Hotstar

The next case study we have is of Hotstar. It is an Indian streaming service. They did a core web vitals check​ and needed to improve their INP score. They optimized INP specifically for living room devices like smart TVs. They were able to reduce INP by 61%. After that, they noticed:

• 100% increase in weekly card views

This case highlights the impact of CWV on larger devices, showing that improvements are valuable across various platforms.

Need Help In Improving Your Website’s Core Web Vitals?

Is your website holding back your business just because of core web vitals? Do you also want a permanent solution to these problems? Fortunately, you don’t need to worry because we have your answers.

With tools like reshepe, you can continuously monitor and improve CWV metrics. It helps you optimize LCP, FID, CLS, and other essential metrics with actionable insights. So start using reshepe's core web vitals and analysis tools today for a website faster, responsive, mobile-friendly website.